Believe it or not, your LinkedIn profile picture can determine whether you succeed or fail with LinkedIn.
Assuming your LinkedIn headline, LinkedIn summary, and/or resume are on par with other candidates, the specific profile picture you choose for LinkedIn can mean the difference between getting the job and not.
So, want to make a powerful first impression with your LinkedIn profile picture?
It turns out, there’s one very important aspect of choosing a LinkedIn profile picture that most people get wrong right off the bat.
Here’s what you need to know.
The Surprising Science Behind the Best LinkedIn Profile Pictures
According to a 2017 study published in Cognitive Research: Principles and Implications: we don’t see pictures of ourselves the same way strangers do.
Because of that, by nature, we don’t pick the right photos of ourselves.
We pick pictures which look good to us but make a bad impression on strangers. (Strangers including recruiters and hiring managers on LinkedIn.)
The #1 Key to Choosing Your Best LinkedIn Profile Picture
Consequentially, as outlined by the above study, the key to choosing the best LinkedIn profile picture is feedback from strangers.
Self-selected profile pictures make less favorable impressions than ones selected by a stranger. And your friends and family are just as bad at picking photos of you, so they can’t help you either.
It’s clear that we are prone to accidentally choose profile pictures that give a bad impression — costing us that job interview, opportunity, or even thousands of dollars off of a salary offer.
Feedback from strangers is the answer.
Luckily, there is an incredibly easy way to get this feedback to choose the right LinkedIn picture. It’s called Photofeeler.
Photofeeler tells you exactly how you’re coming across to strangers in your prospective profile pictures. It is heavily used for testing LinkedIn profile pictures.