Professional Profiles

The New LinkedIn Profile Dos and Don’ts for 2018

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LinkedIn Dos and Donts for 2018

Is your LinkedIn profile in need of a refresh? If you haven’t updated it in a while, there’s a good chance you’re using an outdated approach.

Heed the following tips to modernize your LinkedIn profile for success in 2018.


Do include concrete examples and hard data

The job market is more competitive now than ever.

Everyone can go on about what an expert they are. That’s why the name of the game in 2018 is concreteness: offering specific examples and data to back up your skills and experience.

Instead of saying you’re fast and efficient, say you “deliver work early or under-budget more than half of the time.” Instead of saying you’re organized, say you “orchestrated 5 major feature launches in 2017.”


Don’t succumb to old, outdated buzzwords

Using the current buzzwords for your industry can make you look like an insider and make your profile search-friendly.

But using buzzwords that are outdated for 2018 — like “guru,” “code ninja,” “detail-oriented,” and “team player” — can have the opposite effect, making you look like you’re on the outside.

Don’t continue using a headshot photo that’s out of style

Does your LinkedIn profile photo make you look smart and together? Or out of touch?

Here’s a few pointers for taking photos that look up-to-date for 2018:

What makes a professional business headshot look dated or modern

Aaaand that’s it for now. Happy new year everyone! We’ll see you back at Photofeeler to test your latest headshot and maybe even a fun party pic from the holidays. Eh?

Photofeeler is a tool for testing profile pics, as seen in Time, Forbes, The Today Show, and more. Know for certain how you’re coming across in your business, social, and dating pictures. It’s free to use here.